By Trade show booths and events are best served with pop up displays, simply because they are eye catching and easy to set up. Selection of the display is critical since it can determine the kind of impression created. But there are some general mistakes that people make when choosing pop up displays that could harm your objectives. To be sure that you choose the correct display, be sure not to fall under these five fatal mistakes.
Pop up displays are one amongst the ideal trade show booths and events that can be performed effectively. The choice of the display is important because its influence on perception varies. However, there are some common mistakes that people tend to make when it comes to choosing pop up displays-ones which might hurt your goals. Eliminate the five fatal mistakes described here to be certain you select a display that fits your needs. Think about your audience and type of event for this first.
1. Neglecting Brand Consistency
The thing most of the people do is deficiency in choice for show rooms and they opt an inappropriate screen and apply no brains onto it. But your display is who people see you as, and therefore judge your business based on. You have to make sure everything from the imagery, colors and fonts that you use all conform to your brand guide.
You need when designing your display to take into consideration little details like your brand colors, font size, logo position and many more. While it may be less expensive to pick one of the most generic options, your logo will not have that brand identity which customers can relate right back to you. Before you go to a tree vendor, try taking your brand guide with plenty of options that can be contrasted when setting up the display.
2. Prioritizing Aesthetics Over Functionality
The ideas, stunning graphics and aesthetically pleasing display modes, are quite seductive. Though, the appearance of this product should not be a top priority, unlike some other items. Aspects such as the dimensions of the display, mobility or portability, robustness and so on are of more importance than the aesthetic value. This is chiefly because a beautiful yet fragile display that is hard to set up will only frustrate your team and fail to make any impressive first impressions. One must focus on function before form to see if the product will truly be effective. Then consider the finishing for the exterior so that it gives a neat appearance. It is, however, important that this is done in moderation, with both the physical and the mental being given equal importance.
3. Overlooking Transportation and Storage Needs
The majority of purchasers pay much attention to the outer appearance of the product and the necessity to use transport and storage facilities is considered only after that. It leads to problems in moving large displays and in having sufficient accommodation for them in-between occasions. When choosing your display, think how much room you have to transport it back safely. Track vehicle cargo space or discover the shipping prices to create budgets. You will also need to measure space at your office or the facility where you will be storing it for the holidays to be sure that there is enough space for storage. There is no need to worry about getting the right size of Transport Display.
4. Limiting to a Single Display Option
Although it may appear to be a good idea for many organizations to purchase one high quality display that they will rarely if ever need to replace, do not think that this is where your needs will end. Having just one pop up display is not ideal if you attend many events per year or in different venues since it negates your chances of expanding your business. Think through your 3-5 year trade show and event plan and decide whether multiple displays might benefit your business by being able to accommodate simultaneous shows or by cutting costs on shipping to various regions. To accommodate potential future growth, include enough money for at least one or two more displays, although you may not need them immediately.
5. Underestimating Accessory Costs
This involves allocating money only for the popup itself without factoring in accessories. Whether carrying cases, additional lights, shelving and mounts, the accessories can significantly enhance the aesthetics and functionality of your display. The carry cases ensure that the displays are protected during transportation while the signages and lighting ensure that they are conspicuous. Do not forget to include the size of essential additions when considering your total figure. Otherwise, if the budget is limited, you may have to do away with these accessories or buy substandard ones that are equally unsatisfactory.
Conclusion
Some considerations when choosing pop up displays and counters are simply about avoiding the kinds of things you regret since you failed to plan ahead. When ordering, keep your branding, function over form, transport, expected requirements for accessories and the cost of the accessories in mind for both displays and counters. It helps you to choose the right decision on the kind of display and counter that will benefit your company in any fair or event out there.
